September Release Roundup 🍂

NEW: EZ Adds AI

• 🤖 Meet Your New AI Recommendation Assistant
  We’ve introduced a new AI-powered assistant built right into the EZ Texting platform. By analyzing your past campaign performance, feature usage, and audience engagement, your AI assistant will provide smart, personalized recommendations to help you save time, improve campaign performance, boost audience engagement, and unlock the most value from every feature.
  
  Whether you're sending a single message or scaling your strategy, our new AI recommendation assistant simplifies decision-making with data-backed guidance tailored to your goals. And soon, it will go a step further: by taking action for you directly in your account to set up campaigns and apply best practices automatically.

 

Workflows

• 🌿 Personalize Journeys with Multi-Path Conditional Splits
  You can now add up to five branches within a single Conditional Split node in Workflows. This means that instead of following one linear path, each contact will automatically flow down the branch that best matches their data, replies, or behavior – helping you deliver more personalized, relevant experiences at scale.
   
• 💬 Add Multiple Conditions to Inbound Message Triggers
  You now have more control over inbound message triggers in Workflows. Add up to five separate conditions to define how contacts enter a workflow based on their responses (e.g., "Contains: broken" and "Contains: problem"). Choose whether you want contacts to match any or all of the conditions, and easily remove individual rules as needed. It’s a more flexible way to ensure your automations respond exactly how you want them to.
   
• 🆕 See Your Newest Workflows First
  New workflows you create will now appear at the top of your workflow list by default, making it faster to find, edit, or review most recent workflows. This is especially helpful if you manage a high volume of workflows. Additionally, archived workflows are now hidden by default, so your list stays focused and clutter-free.
   
• 🧪 Test Custom Code, API Calls, and Webhooks in Workflows
  You can now test your Custom Code, API Calls, and Webhook nodes directly within your Workflow builder before publishing a workflow. Each node includes a built-in test option that shows a green success status or a red error status, along with helpful messaging to guide troubleshooting if something doesn’t work as expected. This gives you the confidence to catch errors early, make adjustments, and ensure your automations run smoothly from the start.

 

Campaign Calendar

• 📅 Campaign Calendar Now on Your Dashboard
  The Campaign Calendar has been added to your dashboard for quick access and better visibility. You’ll now see two tabs, Calendar and Recent, with the Calendar view shown by default, so it’s easier to stay organized, see what’s upcoming, and plan ahead.
   
• 🔁 Recurring Messages Now Visible in Campaign Calendar
  Your Campaign Calendar now includes both one-time and recurring scheduled messages, giving you a complete view of your upcoming sends in one place. Whether it’s a holiday campaign or a weekly reminder, you’ll see it all clearly reflected on your calendar.

 

Reporting

• 💳 View Credits Used in Message Reporting
  You can now see the total credits used directly on the Messages Overview page. This new view calculates your usage based on your unique SMS and MMS rates to give you a more accurate, at-a-glance understanding of your messaging costs alongside performance metrics.

 

User Experience

• 🛒 A Smoother, More Transparent Checkout Experience
  We’ve updated the in-app checkout page to make it easier to navigate and understand your plan options. Pricing is now clearer and more consistent across monthly and annual plans so you know exactly what you’re getting and what you’ll pay before you complete your purchase.

Workflows, reports, and campaigns just got smarter! Log in to your EZ Texting account today to meet your new AI assistant and see everything that’s new.